tag:blogger.com,1999:blog-26782282618897440712024-03-05T22:13:13.189-06:00Savvy Market MastersSavvy Market Masters is a marketing and promotions firm that specializes in increasing your book's visibility.Anonymoushttp://www.blogger.com/profile/14104419416627022349noreply@blogger.comBlogger18125tag:blogger.com,1999:blog-2678228261889744071.post-47399931511299572262010-09-11T08:05:00.001-05:002010-09-11T08:05:00.534-05:00BOR (Back of the Room)<div style="font-family: Arial,Helvetica,sans-serif;">You can ask any speaking author where the majority of their sales come from and most will say from the back of the room (BOR). A great speaker attracts book sales. Many want the rest of the message, more information, more knowledge or more entertainment and quickly gobble up whatever product the author has available.</div><div style="font-family: Arial,Helvetica,sans-serif;"><br />
</div><span style="font-family: Arial,Helvetica,sans-serif;">If you speak, don't miss the opportunity to mention your books. For certain, someone in the room will be interested and want a copy of one or all of them. After all, books provide information we can take home with us and study on our own time. Much more is normally included in a book than a 20-30 minute lecture. BOR is where the sales are. </span>Anonymoushttp://www.blogger.com/profile/14104419416627022349noreply@blogger.com0tag:blogger.com,1999:blog-2678228261889744071.post-28524569654681751522010-09-05T07:42:00.001-05:002010-09-05T07:42:00.221-05:00They're Free So Why Not<div style="font-family: "Trebuchet MS",sans-serif;">Every author should have at least one T-shirt that screams out, "Hello everyone. I'm an author." At <a href="http://www.vistaprint.com/">Vistaprint</a>, you can try it out with one free T-shirt. Since they are free, why wouldn't you try it?</div><div style="font-family: "Trebuchet MS",sans-serif;"><br />
</div><span style="font-family: "Trebuchet MS",sans-serif;">Think of the excitement of a book signing or speaking engagement with your personalized T-shirt complete with your book titles on the back of it. Don't put off for tomorrow what you can do today. Let your T-shirt do the talking. </span>Anonymoushttp://www.blogger.com/profile/14104419416627022349noreply@blogger.com0tag:blogger.com,1999:blog-2678228261889744071.post-69034712883058373222010-09-03T07:21:00.001-05:002010-09-03T07:21:00.044-05:00The Diamond Called Direct Mail<div style="font-family: "Trebuchet MS",sans-serif;">Direct mail sounds like a curse word to some authors because often times the direct mail pieces we receive are just junk. And there is always plenty of that to sort through in our mailboxes.</div><div style="font-family: "Trebuchet MS",sans-serif;"><br />
</div><div style="font-family: "Trebuchet MS",sans-serif;">However, if direct mail is utilized correctly, the difference in book sales can be phenomenal. The first step is designing an eye-popping mailer. The second step is collecting a list of people who want to be contacted by you. Third is the offer. Make sure you're offering some kind of perk to get the customer to call and order as soon as they receive the direct mail piece.</div><div style="font-family: "Trebuchet MS",sans-serif;"><br />
</div><span style="font-family: "Trebuchet MS",sans-serif;">Don't want to do direct mail yourself? <a href="http://www.savvymarketmasters.com/">Savvy Market Masters</a> will gladly assist you. Visit our website today and email us for more information. </span>Anonymoushttp://www.blogger.com/profile/14104419416627022349noreply@blogger.com0tag:blogger.com,1999:blog-2678228261889744071.post-75845103161728990832010-08-31T07:09:00.000-05:002010-08-31T07:09:00.092-05:00Give Some, Sell Some<div style="font-family: Arial,Helvetica,sans-serif;">If your book covers a hot topic of today such as politics, abortion, sexual abuse, recession, etc., giving them away to key people might be the best way to sell them. There's no denying that giveaways present opportunities to have your book noticed and read by people who might not ordinarily pick it up.</div><div style="font-family: Arial,Helvetica,sans-serif;"><br />
</div><span style="font-family: Arial,Helvetica,sans-serif;">A book review is a valuable piece of your media kit. Valid reviews present a picture to readers about the benefits of having and reading your book. Without reviews, readers can only assume one of a couple of things: either the reviews you received were too bad to print, or that you are new to the publishing industry. Either of those choices means the reader will quite possibly go on to another book. Give some, sell some should be your motto.</span>Anonymoushttp://www.blogger.com/profile/14104419416627022349noreply@blogger.com0tag:blogger.com,1999:blog-2678228261889744071.post-32075264492493679332010-08-25T08:08:00.001-05:002010-08-25T08:08:00.115-05:00How We Coach<div style="font-family: Arial,Helvetica,sans-serif;">One portion of our business is coaching. We attempt to help authors figure out how to utilize their skill set to increase book sales. In an effort to do that, we often focus on the use of articles, nonreciprocal links, link exchanges, regular guest appearances in person and online and strategic giveaways. All of these things work together to build your name, branding you in your chosen field, and to build your book's visibility.</div><div style="font-family: Arial,Helvetica,sans-serif;"><br />
</div><span style="font-family: Arial,Helvetica,sans-serif;">It requires a lot of consistency and networking, but you can make your books work for you with the right skill set. Feel free to ask questions in the comment section. <i><b>A drawing will be held of participants for a free blog tour package with 10 stops</b></i>. We look forward to your feedback. </span>Anonymoushttp://www.blogger.com/profile/14104419416627022349noreply@blogger.com1tag:blogger.com,1999:blog-2678228261889744071.post-89230919759768120262010-08-24T07:39:00.001-05:002010-08-24T07:39:00.781-05:003 Ways to Capitalize on E-Books<div style="font-family: Arial,Helvetica,sans-serif;">Three ways to make the most of the e-book boom:</div><div style="font-family: Arial,Helvetica,sans-serif;"><br />
</div><ol style="font-family: Arial,Helvetica,sans-serif;"><li>No printing costs means no paper. Price your electronic books lower to attract readers.</li>
<li> Make them shorter to entice readers to buy full length versions of your other printed works.</li>
<li>Capitalize on e-book series. Series are known to build readership quicker than almost any other form of writing, maybe with the exception of articles.</li>
</ol><span style="font-family: Arial,Helvetica,sans-serif;">As an author, you have to learn to be versatile and to keep up with the changing times. Let e-books be the best thing that ever happened to you. </span>Anonymoushttp://www.blogger.com/profile/14104419416627022349noreply@blogger.com1tag:blogger.com,1999:blog-2678228261889744071.post-91295340786669733962010-08-23T09:36:00.000-05:002010-08-23T09:36:51.324-05:00The Tie-In, a Key to Book Visibility<div style="font-family: Arial,Helvetica,sans-serif;">One of the major keys to selling books is making sure your book remains visible. Some people will see it, plan to purchase it, get busy with life and forget about it. The way to combat that and ensure each interested party becomes a purchaser is to keep your book at the forefront. How? Great question.</div><div style="font-family: Arial,Helvetica,sans-serif;"><br />
</div><div style="font-family: Arial,Helvetica,sans-serif;">Authors and book marketers must master the all important aspect of visibility called tie-in. If your book is about parenting, then every time a story hits about parenting (good or bad), link your book to that story. Internet users usually have what I call the chain link syndrome. They see one thing interesting and while reading it, they begin to look for other things that tie in with it. Make sure your book is right there to be found. Blog about it. Add references to your website. Ask popular blog hosts to consider your book. If you get a no the first time, ask again. </div><div style="font-family: Arial,Helvetica,sans-serif;"><br />
</div><span style="font-family: Arial,Helvetica,sans-serif;">Another aspect of visibility is public appearances. Book signings aren't the only form of publicity available. You have to be creative. This is a saturate market that is constantly undergoing change thanks to the rate technology continues to improve. If you need help with your marketing, please don't hesitate to contact us at savvymarket@yahoo.com. </span>Anonymoushttp://www.blogger.com/profile/14104419416627022349noreply@blogger.com0tag:blogger.com,1999:blog-2678228261889744071.post-51636285557941089712010-08-19T15:56:00.001-05:002010-08-19T15:57:18.641-05:00Welcome Two New Books<div class="separator" style="clear: both; font-family: Arial,Helvetica,sans-serif; text-align: left;">Savvy Market Masters is pleased to announce that we'll be handling the following book promotions. We are delighted to serve these authors and these well-written books. You can get ready to see information about the books and authors popping up everywhere. If you don't already have copies of them, please follow the links and purchase yours today!</div><div class="separator" style="clear: both; font-family: Arial,Helvetica,sans-serif; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9PyoTui34OE873yE85oNuQSi_BJhNqxQNrhAT48HOzaOwafcSigcX_vtTmkDjR49vEGytdKgrwtdb-hWYn4PjWx7e_aC9pYlVc9NOvzJ1sISiaJ6DakWtMUJP7N43q4X0EYo3vH-edxtk/s1600/Broken+Spirit+by+Chrishawn+Simpson.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9PyoTui34OE873yE85oNuQSi_BJhNqxQNrhAT48HOzaOwafcSigcX_vtTmkDjR49vEGytdKgrwtdb-hWYn4PjWx7e_aC9pYlVc9NOvzJ1sISiaJ6DakWtMUJP7N43q4X0EYo3vH-edxtk/s1600/Broken+Spirit+by+Chrishawn+Simpson.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg9PyoTui34OE873yE85oNuQSi_BJhNqxQNrhAT48HOzaOwafcSigcX_vtTmkDjR49vEGytdKgrwtdb-hWYn4PjWx7e_aC9pYlVc9NOvzJ1sISiaJ6DakWtMUJP7N43q4X0EYo3vH-edxtk/s320/Broken+Spirit+by+Chrishawn+Simpson.jpg" /></a></div><div style="font-family: Arial,Helvetica,sans-serif;"><br />
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</div><div style="font-family: Arial,Helvetica,sans-serif;"><i><b>Broken Spirit</b></i> was written by <a href="http://www.chrishawnthewriter.com/">Chrishawn Simpson</a> and is one of the most emotionally stirring and well crafted novels written this year. You don't want to miss this story or a chance to have this author on your site or media program. Get your copy today by clicking on the link above. </div><div style="font-family: Arial,Helvetica,sans-serif;"><br />
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</div><a href="http://www.amazon.com/Symmetry-Joyce-Sterling-Scarbrough/dp/1603181466/ref=sr_1_1?ie=UTF8&s=books&qid=1282251287&sr=8-1" style="font-family: Arial,Helvetica,sans-serif;"><i><b>Symmetry</b></i></a><span style="font-family: Arial,Helvetica,sans-serif;"> was written by </span><a href="http://joycescarbrough.blogspot.com/" style="font-family: Arial,Helvetica,sans-serif;">Joyce Scarbrough</a><span style="font-family: Arial,Helvetica,sans-serif;">. Her third novel release has proven to be one of her best, gaining great reviews. The characters are so vibrant and lively that it feels like watching a movie. This book is certainly one you will want to own and read curled up in bed with a nice cup of latte. Get the book now by clicking the book title above.</span>Anonymoushttp://www.blogger.com/profile/14104419416627022349noreply@blogger.com2tag:blogger.com,1999:blog-2678228261889744071.post-2844768198577176082010-08-16T08:04:00.000-05:002010-08-16T08:04:00.555-05:00Prizes and Giveaways<div style="font-family: Arial,Helvetica,sans-serif;">During the next couple of weeks as we seek to promote our business and expertise, we will use this blog as a central location to give away books, gift cards and other prizes as well as free marketing services for our visiting authors and friends.</div><div style="font-family: Arial,Helvetica,sans-serif;"><br />
</div><div style="font-family: Arial,Helvetica,sans-serif;">None of the giveaways will be announced beforehand so here's how you win:</div><ul style="font-family: Arial,Helvetica,sans-serif;"><li>Visit the blog at least once a week or so and leave a comment. No comment, no way to tell you were ever here.</li>
<li> Click the follow button. Some drawings are reserved just for followers.</li>
<li>Spread the word on your Facebook, Twitter and other social networking pages and leave a link here in comments.</li>
</ul><span style="font-family: Arial,Helvetica,sans-serif;">We are expecting this to be a fabulous month of book marketing and author promotions. Join with us today!</span>Anonymoushttp://www.blogger.com/profile/14104419416627022349noreply@blogger.com0tag:blogger.com,1999:blog-2678228261889744071.post-3269254723505734922010-08-13T07:38:00.001-05:002010-08-13T15:35:10.932-05:00SMM Promotions<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhBsnIwBFqpDWPUiBIngyVflv294-AtMN3bLh6h2U9Ba3MvNYNB0DiGT_MpnFCV9yZQyzfBeIGZr0WqICV9uAfYLN1LNTTe_cpoW_wpseUUQQjFPCYxDICGV6BmwFlGGET6l-XecGVii5ol/s1600/Savvy+Market+Masters+logo+copy.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhBsnIwBFqpDWPUiBIngyVflv294-AtMN3bLh6h2U9Ba3MvNYNB0DiGT_MpnFCV9yZQyzfBeIGZr0WqICV9uAfYLN1LNTTe_cpoW_wpseUUQQjFPCYxDICGV6BmwFlGGET6l-XecGVii5ol/s320/Savvy+Market+Masters+logo+copy.jpg" /></a></div><div style="font-family: "Trebuchet MS",sans-serif;">Promotion of a book is not always an easy task, especially if the authors are not prone to sales and marketing. Maybe the idea of selling something is so foreign to them that it feels like pulling teeth to even tell their co-worker about their books. That is why Savvy Market Masters was created.</div><div style="font-family: "Trebuchet MS",sans-serif;"><br />
</div><span style="font-family: "Trebuchet MS",sans-serif;">We want to be your team of specialists that improve your visibility in the book industry, position you as an expert in your field and drum up interest in your books. We want to partner with you in the promotion of your title. For more information about what services we offer and how we can take you from obscurity to notoriety, please email us at savvymarket@yahoo.com. Also, please refer to the sidebar on the left for some of our current promotional packages.</span><br />
<input id="gwProxy" type="hidden" /><!--Session data--><input id="jsProxy" onclick="jsCall();" type="hidden" /><div id="refHTML"></div>Anonymoushttp://www.blogger.com/profile/14104419416627022349noreply@blogger.com0tag:blogger.com,1999:blog-2678228261889744071.post-91295086914835633302010-08-12T08:10:00.001-05:002010-08-30T20:12:31.312-05:00Savvy Market Masters<span style="font-family: "Trebuchet MS",sans-serif;">Savvy Market Masters invite you to visit our business </span><a href="http://www.savvymarketmasters.com/" style="font-family: "Trebuchet MS",sans-serif;">website</a><span style="font-family: "Trebuchet MS",sans-serif;"> today. Follow the link and come back here to give us some feedback.</span>Anonymoushttp://www.blogger.com/profile/14104419416627022349noreply@blogger.com0tag:blogger.com,1999:blog-2678228261889744071.post-24963390583973453582010-08-12T07:27:00.002-05:002010-08-12T07:27:00.723-05:00The Awesome Article<div style="font-family: Arial,Helvetica,sans-serif;">Many authors stop at writing a book or two, but an often overlooked and powerful marketing tool is articles. These articles, if well-written, organized and submitted in a timely fashion, can lead to all types of other free publicity for you and your book(s). This works especially well for nonfiction authors, but can work for any author. The trick is finding a way to write in the area of your book's target audience, though there has been more than one cross-over success. </div><div style="font-family: Arial,Helvetica,sans-serif;"><br />
</div><div style="font-family: Arial,Helvetica,sans-serif;"> </div><div style="font-family: Arial,Helvetica,sans-serif;">When you begin seeking out venues for your articles, don't overlook the places such as <a href="http://www.helium.com/">Helium</a> or social network notes and bulletins. Your own blog and the blog of friends are great options, as well as ezine publishers and webmasters. Look at what other successful authors are doing. It may seem tedious in the beginning but the rewards are endless. </div>Anonymoushttp://www.blogger.com/profile/14104419416627022349noreply@blogger.com2tag:blogger.com,1999:blog-2678228261889744071.post-14360195933117308832010-08-11T05:46:00.000-05:002010-08-11T05:46:00.073-05:00Online Book Release Parties<div style="font-family: "Trebuchet MS",sans-serif;">The great thing about Amazon's unchecked growth is the open door it creates for authors who cannot seem to lock down the precious shelf space of bookstores. And now more people than ever are shopping online, especially for books. </div><div style="font-family: "Trebuchet MS",sans-serif;"><br />
</div><div style="font-family: "Trebuchet MS",sans-serif;">Typically, book release and promotion parties are done at an offline site such as a library or bookstore, even the home of a friend of the author. Now, more authors are doing online launch parties with purchase links set up all over the place (friends' blogs, websites and Twitter accounts). No need to tell you what this does to Google rankings for you and your own sites. That's why online launches shouldn't be overlooked by an author who wants to sell a lot of books.</div><div style="font-family: "Trebuchet MS",sans-serif;"><br />
</div><span style="font-family: "Trebuchet MS",sans-serif;">Remember, a successful release party needs to be planned at least a month ahead of time. It needs to have book info, ordering links, giveaways and fun times for those who choose to stop by any of the sites hosting you during your day to three day book release fest. SMM specializes in creating successful online release parties for busy authors. For more information about what we provide, email us at savvymarket@yahoo.com</span>.Anonymoushttp://www.blogger.com/profile/14104419416627022349noreply@blogger.com3tag:blogger.com,1999:blog-2678228261889744071.post-56792685557062143222010-08-10T05:35:00.001-05:002010-08-10T05:35:00.664-05:00Newsletter Power<div style="font-family: Arial,Helvetica,sans-serif;">For those so inclined, a monthly or quarterly newsletter (digital or print) can do wonders when it comes to increasing your book's visibility and your notoriety as an author.</div><div style="font-family: Arial,Helvetica,sans-serif;"><br />
</div><div style="font-family: Arial,Helvetica,sans-serif;">Though it sounds like a complicated affair, if you blog regularly without any problems, starting a newsletter won't be a problem either. With companies like <a href="http://www.constantcontact.com/">Constant Contact</a>, the templates are already designed for you. With just a few clicks of the mouse, you can add a subscribe button to your blog, website or both. Basically, all the hard work is done for you. All you have to do is plug in some words, graphics and ordering information and click send.</div><div style="font-family: Arial,Helvetica,sans-serif;"><br />
</div><span style="font-family: Arial,Helvetica,sans-serif;">Serious authors who plan to write multiple books or who already have multiple books on the market should consider this a necessity for higher book sales. </span>Anonymoushttp://www.blogger.com/profile/14104419416627022349noreply@blogger.com0tag:blogger.com,1999:blog-2678228261889744071.post-16014219097807121052010-08-09T17:28:00.000-05:002010-08-09T17:28:58.277-05:00Your Book, Your Responsibility<div style="font-family: Arial,Helvetica,sans-serif;">Authors, it's important to remember that you are responsible for selling your book. It won't sell itself. You have to believe in it, pitch it, play with it, give copies to the right people and keep your name in front of readers. The task isn't easy, but it can be a fun challenge when you make the determination to go forward with an organized marketing plan.</div><div style="font-family: Arial,Helvetica,sans-serif;"><br />
</div><span style="font-family: Arial,Helvetica,sans-serif;">Remember though, if you do what everyone else is doing, you run the risk of seeing very little success. You need to take the ideas of others and make them your own. And if you're going to do what someone else is doing, you must determine to do it better. That's the trick to becoming a visible author in a sea of struggling writers.</span>Anonymoushttp://www.blogger.com/profile/14104419416627022349noreply@blogger.com0tag:blogger.com,1999:blog-2678228261889744071.post-50871362788665544262010-08-08T10:09:00.000-05:002010-08-08T10:09:46.307-05:00Pre-Publication Reviews<div style="font-family: Verdana,sans-serif;">Many authors mistaken believe marketing begins when the book is finished. Unfortunately, for some forms of marketing, a finished book is a day late and a dollar short. There is no replacing pre-publication reviews. They can do so much to boost a book's appeal and sales. </div><div style="font-family: Verdana,sans-serif;"><br />
</div><div style="font-family: Verdana,sans-serif;">Pre-publication reviews can be used in a thousand ways, depending upon the topic of the book and the author's marketing agenda. Some uses of these reviews include:</div><div style="font-family: Verdana,sans-serif;"><br />
</div><ul><li style="font-family: Verdana,sans-serif;"><b>Back cover and front matter</b>- include these reviews in your book. For those browsing the bookstores, these kind of reviews are very important.</li>
<li style="font-family: Verdana,sans-serif;"><b>Author website and blogs</b>- you need to build the excitement around your book's release. Adding these reviews will get the attention of readers and build anticipation. This is how you sell out of your first print run through pre-pub marketing. (Note: Most readers say reviews from others sway them toward books.)</li>
<li style="font-family: Verdana,sans-serif;"><b>Website/blog of friends</b>- in the same way, having friends feature your reviews and the upcoming release date of your book works to build anticipation and excitement over your title.</li>
<li style="font-family: Verdana,sans-serif;"><b>Postcards/Bookmarks/Flyers</b>- all of these kind of marketing materials should ideally be done by the time the book goes to print and having genuine reviews on them only boosts the likelihood that the recipients of these materials will purchase your book.</li>
<li><span style="font-family: Verdana,sans-serif;"><b>Media release</b>- don't wait until your book has been on shelves for months to do a media release. It should be sent during your release push. Therefore, pre-pub reviews can work wonders here also. </span></li>
</ul>Anonymoushttp://www.blogger.com/profile/14104419416627022349noreply@blogger.com1tag:blogger.com,1999:blog-2678228261889744071.post-83631866297799696092010-08-07T14:48:00.000-05:002010-08-07T14:48:52.655-05:00Making a Splash<div style="font-family: Arial,Helvetica,sans-serif;">SMM is doing what it takes to earn the attention of readers and influencers. Last year, more than one million titles hit the market. While all of those books are not your competition, many of them are. Thus, many authors feel like they are sinking in the quicksand of a saturated book market. With the average title selling much less than 100 copies, most small presses and self-published authors never recoup their original investments.</div><div style="font-family: Arial,Helvetica,sans-serif;"><br />
</div><div style="font-family: Arial,Helvetica,sans-serif;">There is a method to standing out in the crowd. It takes daring moves, imagination, timing and expertise. That is where we come in. We provide you with the tools to make a splash for your book. We help you stand up and let the world know that <i><b>YOU</b></i> are <i><b>HERE</b></i> and ready to share your book with the world.</div><div style="font-family: Arial,Helvetica,sans-serif;"><br />
</div><span style="font-family: Arial,Helvetica,sans-serif;">Partner with us for money and time saving promotions, personal tips, and powerful publicity for you and your book. </span>Anonymoushttp://www.blogger.com/profile/14104419416627022349noreply@blogger.com2tag:blogger.com,1999:blog-2678228261889744071.post-34790970244673755102010-08-07T11:42:00.000-05:002010-08-07T11:42:53.161-05:00Welcome to Savvy Market Masters<div style="font-family: Arial,Helvetica,sans-serif;">Welcome to our business blog where you can learn more about our offerings as a book marketing and author branding firm.</div><div style="font-family: Arial,Helvetica,sans-serif;"><br />
</div><div style="font-family: Arial,Helvetica,sans-serif;">Savvy Market Masters, Inc is a new business that focuses on branding authors and promoting books. We are a full service marketing firm with tons of programs to help you go from obscurity to notoriety.</div><div style="font-family: Arial,Helvetica,sans-serif;"><br />
</div><span style="font-family: Arial,Helvetica,sans-serif;">Please follow this blog and learn more about what we can offer you and utilize our frequent free tips and tricks of the trade. And remember, with SMM, you're never alone. We are your professional team of industry savvy book marketers.</span> Anonymoushttp://www.blogger.com/profile/14104419416627022349noreply@blogger.com0