You can ask any speaking author where the majority of their sales come from and most will say from the back of the room (BOR). A great speaker attracts book sales. Many want the rest of the message, more information, more knowledge or more entertainment and quickly gobble up whatever product the author has available.
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Learn more about us at our website www.savvymarketmasters.com or email us at savvymarket@yahoo.com
Saturday, September 11, 2010
BOR (Back of the Room)
Sunday, September 5, 2010
They're Free So Why Not
Every author should have at least one T-shirt that screams out, "Hello everyone. I'm an author." At Vistaprint, you can try it out with one free T-shirt. Since they are free, why wouldn't you try it?
Friday, September 3, 2010
The Diamond Called Direct Mail
Direct mail sounds like a curse word to some authors because often times the direct mail pieces we receive are just junk. And there is always plenty of that to sort through in our mailboxes.
However, if direct mail is utilized correctly, the difference in book sales can be phenomenal. The first step is designing an eye-popping mailer. The second step is collecting a list of people who want to be contacted by you. Third is the offer. Make sure you're offering some kind of perk to get the customer to call and order as soon as they receive the direct mail piece.
Tuesday, August 31, 2010
Give Some, Sell Some
If your book covers a hot topic of today such as politics, abortion, sexual abuse, recession, etc., giving them away to key people might be the best way to sell them. There's no denying that giveaways present opportunities to have your book noticed and read by people who might not ordinarily pick it up.
Wednesday, August 25, 2010
How We Coach
One portion of our business is coaching. We attempt to help authors figure out how to utilize their skill set to increase book sales. In an effort to do that, we often focus on the use of articles, nonreciprocal links, link exchanges, regular guest appearances in person and online and strategic giveaways. All of these things work together to build your name, branding you in your chosen field, and to build your book's visibility.
Tuesday, August 24, 2010
3 Ways to Capitalize on E-Books
Three ways to make the most of the e-book boom:
- No printing costs means no paper. Price your electronic books lower to attract readers.
- Make them shorter to entice readers to buy full length versions of your other printed works.
- Capitalize on e-book series. Series are known to build readership quicker than almost any other form of writing, maybe with the exception of articles.
Monday, August 23, 2010
The Tie-In, a Key to Book Visibility
One of the major keys to selling books is making sure your book remains visible. Some people will see it, plan to purchase it, get busy with life and forget about it. The way to combat that and ensure each interested party becomes a purchaser is to keep your book at the forefront. How? Great question.
Authors and book marketers must master the all important aspect of visibility called tie-in. If your book is about parenting, then every time a story hits about parenting (good or bad), link your book to that story. Internet users usually have what I call the chain link syndrome. They see one thing interesting and while reading it, they begin to look for other things that tie in with it. Make sure your book is right there to be found. Blog about it. Add references to your website. Ask popular blog hosts to consider your book. If you get a no the first time, ask again.
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