How We Coach

One portion of our business is coaching. We attempt to help authors figure out how to utilize their skill set to increase book sales. In an effort to do that, we often focus on the use of articles, nonreciprocal links, link exchanges, regular guest appearances in person and online and strategic giveaways. All of these things work together to build your name, branding you in your chosen field, and to build your book's visibility.

It requires a lot of consistency and networking, but you can make your books work for you with the right skill set. Feel free to ask questions in the comment section. A drawing will be held of participants for a free blog tour package with 10 stops. We look forward to your feedback.

The Tie-In, a Key to Book Visibility

One of the major keys to selling books is making sure your book remains visible. Some people will see it, plan to purchase it, get busy with life and forget about it. The way to combat that and ensure each interested party becomes a purchaser is to keep your book at the forefront. How? Great question.

Authors and book marketers must master the all important aspect of visibility called tie-in. If your book is about parenting, then every time a story hits about parenting (good or bad), link your book to that story. Internet users usually have what I call the chain link syndrome. They see one thing interesting and while reading it, they begin to look for other things that tie in with it. Make sure your book is right there to be found. Blog about it. Add references to your website. Ask popular blog hosts to consider your book. If you get a no the first time, ask again. 

Another aspect of visibility is public appearances. Book signings aren't the only form of publicity available. You have to be creative. This is a saturate market that is constantly undergoing change thanks to the rate technology continues to improve. If you need help with your marketing, please don't hesitate to contact us at savvymarket@yahoo.com.

Newsletter Power

For those so inclined, a monthly or quarterly newsletter (digital or print) can do wonders when it comes to increasing your book's visibility and your notoriety as an author.

Though it sounds like a complicated affair, if you blog regularly without any problems, starting a newsletter won't be a problem either. With companies like Constant Contact, the templates are already designed for you. With just a few clicks of the mouse, you can add a subscribe button to your blog, website or both. Basically, all the hard work is done for you. All you have to do is plug in some words, graphics and ordering information and click send.

Serious authors who plan to write multiple books or who already have multiple books on the market should consider this a necessity for higher book sales.

Your Book, Your Responsibility

Authors, it's important to remember that you are responsible for selling your book. It won't sell itself. You have to believe in it, pitch it, play with it, give copies to the right people and keep your name in front of readers. The task isn't easy, but it can be a fun challenge when you make the determination to go forward with an organized marketing plan.

Remember though, if you do what everyone else is doing, you run the risk of seeing very little success. You need to take the ideas of others and make them your own. And if you're going to do what someone else is doing, you must determine to do it better. That's the trick to becoming a visible author in a sea of struggling writers.