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Friday, September 3, 2010

The Diamond Called Direct Mail

Direct mail sounds like a curse word to some authors because often times the direct mail pieces we receive are just junk. And there is always plenty of that to sort through in our mailboxes.

However, if direct mail is utilized correctly, the difference in book sales can be phenomenal. The first step is designing an eye-popping mailer. The second step is collecting a list of people who want to be contacted by you. Third is the offer. Make sure you're offering some kind of perk to get the customer to call and order as soon as they receive the direct mail piece.

Don't want to do direct mail yourself? Savvy Market Masters will gladly assist you. Visit our website today and email us for more information.

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